As an agency-signed Creative Director, Designer, Photographer, and global citizen with over 20 years of experience, I have honed my skills in the fashion, tech, and lifestyle industries. Currently based in California and Nevada, I am passionate about creating beautifully crafted and award-winning narratives that resonate with people.

Throughout my career, I have had the privilege of working with iconic brands such as Electronic Arts, Adidas, and Levi's, as well as shooting Paris Fashion Week at the Louvre. My hybrid experience with design and photography allows me to elevate brand DNA to the next level.

On a personal level, I enjoy exploring new sushi hotspots, overlanding with my pup, training in the art of 8 limbs, and surfing North Shore. I also have a soft spot for foreign accents, cover bands, and all things analog. If I could invite anyone to dinner, it would be Keanu Reeves, Juergen Teller, Kate Moss, Dieter Rams, and Thom Yorke.

My latest addiction…aromachology.

  • PUBLISHED PHOTOGRAPHY
    Bob Cut Magazine
    Cosmopolitan Magazine
    iMirage Magazine
    Period Magazine
    Virtuogenix / VGXW
    Volant Magazine

    VOTED TOP 25 PHOTOGRAPHERS in San Francisco

    ‍‍DESIGN AWARDS‍
    Logo Lounge Master Library (Rockport)
    Logology 2
    (Viction:ary)
    Fashion Graphics
    (Sandu)
    Sustainable Designs
    (Viction:ary)
    Best of Video Game Graphics
    (Electronic Arts)

    SF International Wine Competition:
    Guglielmo Winery Rebrand
    — Double Gold, Silver Awards

    Creative Quarterly Magazine:
    Adidas Holiday, Global Campaign
    — Silver Award

    INTERVIEWS
    Dwell Magazine:
    ‘Conversations with a Design Start-Up’‍

    ‍

  • Adidas | Alicia Keys | Amour Vert | Astro Gaming | Beats By Dre | Electronic Arts | Gap | HD Poker | Hotel Zephyr | KENZO | Levi’s | MAC Cosmetics | Natalie Portman | Old Navy | UFC | Stella McCartney for Adidas | The Wall Group‍

  • PHOTOGRAPHY
    Corporate, eComm, Editorial, Environment, Event, Fashion, Glamour, Interiors, Lifestyle, Product & Social
    —
    Photo Retouching / Color Correction
    —
    Video DP / Story Boarding / Stills
    —
    Drone Footage

    PHOTO KIT
    Fujifilm X Mirrorless Kit
    Canon EOS R7 Kit
    Pentax 67, Medium Format
    Contax G2, 35mm


    DESIGN APPLICATIONS
    Adobe Creative Suite:
    Photoshop, Illustrator, InDesign / Keynote, Lightroom, Premier Pro, XD
    Capture One
    ChatGPT
    Figma
    Final Cut Pro
    InVision
    Microsoft Office
    Midjourney
    Powerpoint
    WebFlow
    WordPress

    DESIGN OFFERINGS
    Apparel Graphics
    Brand Development & Strategy
    Corporate Style Guide
    CPG/Packaging Design
    Illustration
    Logo Design
    Naming
    POS/POP
    Social Media KOP
    UI Design
    Video
    Visual Merchandising
    Web Design

  • 2008-Present
    DONERIK DELA CRUZ
    [formerly VESSEL, VILLAIN.]
    Creative Director, Designer, Photographer
    —
    2008-2020
    Autograph Creative
    Founder, Creative Director, Designer
    —
    2020-2022, 2013-2017
    Real Chemistry
    Senior Art Director (Contractor)
    —
    2017-2020
    Wish.com
    Director of Photography (Contractor)
    —
    2013
    MONSTER
    Creative Director, Brand Consultant, Photographer
    —
    2012-2013
    GAP; Inc.
    Art Director, Lead Designer, Photographer
    —
    2011-2012
    MediaPlex
    Creative Director, Lead Designer
    —
    2011
    Astro Studios
    Senior Designer
    —
    2002-2008
    Electronic Arts
    Senior Designer, Art Director
    —
    2001-2002
    Covalent Technologies
    Creative Director
    —
    2000-2001
    Cybrant
    Senior Designer
    —
    1998-2000
    The Beeline Group
    Graphic Designer
    —
    1996
    DIESEL
    Junior Designer

  • Fabien Baron
    Creative Director
    —
    Kate Moss
    Model
    —
    Juergen Teller
    Photographer
    —
    Keanu Reeves
    Actor
    —
    Gudni Gudnason
    Ipsissimus
    —
    Dieter Rams
    Industrial Designer
    —
    Martin Margiela
    Fashion Designer
    —
    Mark Borthwick
    Photographer
    —
    Richard Branson
    Entrepreneur
    —
    Thom Yorke
    Musician
    —
    Tom Robbins
    Author
    —
    John Steele
    Aromachologist